Thursday, October 22, 2015

In Class Lab: Textual Analysis

1.       PETA, Mercy for animals, and Freedom For Animals
2.       The pig ad is intended for shoppers who purchase their pork from Walmart to convince people to buy their meat elsewhere. The hair product ad is targeted towards women to influence them to purchase cruelty-free products. The PETA ad targets upper class fur- wearers to emphasize the abuse animals went through so that people could wear the fur. All three of these ads make the buyers feel guilty about what they’re buying and enlightens them to abuse that animals go through.
3.       There are derogatory slogans written on all three of the ads to hook people’s attention, and also provides facts about animal cruelty.
4.       The purpose of this text is to bring attention to animal cruelty and relate it to everyday things that people buy, that they aren’t aware are related to animal cruelty. The images are snippets of the cruelty that animals go through. The creators are anti-animal cruelty, and are trying to influence people to stop buying products that support animal cruelty.
5.       They seem to be working towards their purpose by also targeting women in all three ads. The hair ad appeals to women because that’s who would be buying the product, the Walmart ad would most likely target women as well because women typically do grocery shopping for the household, and the fur ad appeals to women because women are more likely to wear fur than men. The creators want to stop animal cruelty.
6.       The Walmart ad represents evidence that we used to support our answers through the picture of the pig behind bars; signifying the unfair lifestyle the pig goes through in its short life. The hair product ad at first comes across as a typical beauty ad, except for the skin abscess on the side of her face and the slogan written underneath the picture. The fur ad provides evidence linking compassion towards the animal to how wrong wearing fur is because most people wouldn’t harm their own animals for fur, so why should other animals suffer?

7.       Collectively, the ads ads promote vegan-ism/vegetarianism while aiding the fight against animal cruelty by exposing facts to the public. 

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