"Stay Sweet as you are" - Analysis

The author of this essay, Doug Lantry, begins with a clear thesis that focuses on the sexism in ads directed towards women, and describes the advertisements to support his claim. These ads are from the 20's, 30's and 50's. He uses the pictures as evidence by describing them in a way that supports his claim and helps the reader to understand why he has made his claim. Lantry doesn't acknowledge any counter arguments in this essay. The author makes his authority relevant through his vocabulary and how he writes this essay. He uses a commanding tone to resignate himself as an influence to the reader.